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adidas Basketball
A much different project than any other adidas work I'd been involved in, the Basketball site is an entirely XML-driven Flash application. 180 Amsterdam inherited this site from another agency, and since taking it over we've added many different facets of functionality (localized content, data-driven surveys, functional updates to the product grids, etc.) as well as general improvements to performance and structure.
The Basketball site also gave us many opportunities to tie into Social Media platforms. For example, during the NBA All-star Weekend, we had NBA All-star Dwight Howard armed with a video-enabled mobile phone taking photos, videos, and sending Twitter messages all weekend. We were able to aggregate all of his created content and, in real time, have a team of translators adapting his content into thirteen different languages for display on adidasbasketball.com.
- Role: Project Engineer
- Duties:
- Hire, onboard, supervise, and direct contract and full-time staff (both local and remote)
- XML content management
- Flash/Actionscript development
- Developed the system for content aggregation during All-star Weekend, including Mobile development