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adidas Sports Performance
adidas.com/women • adidas.com/running • adidas.com/training
The goal of this project was to begin migrating adidas' Sports Performance category websites (Women's Training, Men's Training, Running, Basketball, Football, Baseball, Tennis, etc.) to a global framework. In the past, all of these sites were maintained by separate agencies, and there was no consistency between them. adidas' desire was to unify their category sites and provide a more consistent user experience between them. Also, since these sites were all entirely built in Flash, there was no way to make quick, reactive updates.
As the lead Project Engineer for this client, I was tasked with planning and building the XHTML/Ajax templating system that all of the adidas sites would eventually be powered by.
One of the biggest challenges with this project was building a system that would allow for localisation. All of these sites are (or will be) available in multiple languages, also allowing individual local markets to populate sites in their locale with region-specific information.
- Role: Lead Project Engineer
- Duties:
- Planning technology roadmaps for the scope of the entire project
- Produce and propose timelines for implementation
- Hire, onboard, supervise, and direct contract and full-time staff (both local and remote)
- Lead Ajax developer - determining needs, roadblocks, and solutions to development obstacles
- Work closely as the liason between design and development teams to ensure realistic goals are being produced